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OVER 15 YEARS
OF CREATIVE EXPERIENCE.

About

C. Farrar Designs LLC is a full-service web design and development agency that helps nonprofits, advocacy organizations, and small-to-mid-size businesses strengthen their digital presence and engage their audiences online. Our work focuses on building modern, user-friendly websites and integrated systems that drive growth, streamline workflows, and support donor and customer engagement.

With over 15 years of experience, we have partnered with a diverse range of organizations, from higher education institutions to grassroots advocacy groups, from retail startups to established nonprofits. This breadth of experience allows us to bring flexible, innovative solutions to every project, while maintaining a strong foundation in accessibility, SEO, and user-centered design.

GOAL

Our goal is to continue empowering organizations with scalable, impactful websites and digital strategies. We specialize in WordPress development, ecommerce/donation platforms, CRM integrations, SEO optimization, and ongoing digital support. Every project is approached with a clean, streamlined aesthetic and a focus on the end-user experience — ensuring that mission, brand, and voice remain at the core of the design.

Expertise

Web Design
Graphic Design
Print Design
Branding & Social Media

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ABOUT THE OWNER

Chelcey Farrar is a technology and web professional with over 10 years of experience designing, building, and maintaining websites for mission-driven organizations. Her background blends web development, digital communications, and systems management, allowing her to translate brand strategy and content into functional, user-centered websites.

She currently manages and supports WordPress-based web properties for nonprofit and education-focused organizations, with a strong emphasis on accessibility, performance, SEO, and cross-team collaboration. She is comfortable working in fast-paced, multi-project environments and partnering closely with strategists, designers, and content teams to deliver websites that are both visually compelling and strategically effective.

Web Design / Development 0
Graphic Design 0
Brand Development 0
AI Generated Content 0

Education

Kennesaw State University
Master of Science in Artificial Intelligence
July 2026 - present
Bachelor of Science in Psychology
2008 - 2013
Additional Studies
Computer Science & Graphic Communications
2008 - 2013

ExPERIENCE

The Bayard Project, Inc.
Information Technology / Web Manager
May 2024 - Present
REmote
  • Own design and ongoing improvement across public-facing websites, internal platforms, landing pages, digital forms, campaign assets, and other brand touchpoints.
  • Lead redesigns from discovery and content planning through information architecture, visual direction, responsive implementation, launch, QA, and iterative improvement.
  • Translate evolving stakeholder ideas into clear layouts, user journeys, workflows, and digital experiences while balancing brand, usability, accessibility, and technical requirements.
  • Designed and implemented an internal help-desk experience using Power Apps, SharePoint, and Power BI, connecting intake, status workflows, reporting, and staff-facing usability.
  • Use AI to organize research and audit findings, explore design and content directions, refine messaging, and troubleshoot implementation while retaining responsibility for strategy, validation, and final decisions.
  • Partner across communications, programs, data, operations, and technology; coordinate vendors and technical contributors to protect design quality through implementation.
  • Georgia Institute of Technology | enterprise Innovation Institute
    Web Designer
    April 2024 - Present
    Hybrid
  • Design, build, and evolve a portfolio of responsive websites, landing pages, event experiences, and branded digital content serving business, research, and public-sector audiences.
  • Turn program goals and complex content into clear site structures, visual hierarchies, navigation, page layouts, forms, and audience journeys.
  • Collaborate with marketing, program leadership, content owners, and technical teams to move work from rough concepts through polished production experiences.
  • Use analytics and user behavior to identify usability and content opportunities, improve engagement, and guide ongoing design decisions.
  • Maintain visual consistency, accessibility, responsive behavior, and implementation quality across distributed websites and content contributors.
  • C.FARRAR DESIGNS LLC
    Freelance Graphic and Web Designer / Developer
    May 2013 - Present
    REmote
  • Collaborate with a diverse range of clients to create visually compelling designs and develop user-friendly websites.
  • Design logos, marketing materials, and branding assets to enhance clients’ brand identity.
  • Develop responsive websites using HTML, CSS, PHP and JavaScript, ensuring optimal user experiences across devices (WordPress, Shopify, Webflow, Wix, etc.)
  • Conduct thorough client consultations to understand project requirements and deliver tailored design solutions.
  • Implement effective SEO strategies to optimize website visibility and organic search rankings.
  • Utilize Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premier, After Effects) to create engaging graphics and layouts.
  • Work independently to manage project timelines, meet deadlines, and exceed client expectations.
  • Maintain open and effective communication channels with clients to ensure project alignment and client satisfaction.
  • Manage multiple projects simultaneously, balancing priorities and delivering high-quality work.
  • Stay up-to-date with industry trends and emerging technologies to provide innovative design and development solutions.
  • Expertise

    Web Design 0
    Graphic Design 0
    Front-End Development 0
    Back-End Development 0
    Content Management 0
    AI Generated Content 0
    SEO 0
    Motion Graphics 0
    UX / UI Design 0
    Branding and Identity 0
    Color Theory / typography 0
    Cross-Functional Collaboration 0
    Critical Thinking 0
    Time Management / adaptability 0

    Software skills

    Adobe Photoshop 0
    Adobe Illustrator 0
    Adobe InDesign 0
    Adobe Premiere Pro 0
    Adobe XD 0
    HTML / CSS / JavaScript 0
    WordPress 0
    WebFlow 0
    Wix 0
    Figma 0
    Miro 0
    Google analytics 0
    Chat GPT 0
    MidJourney 0
    Leonardo AI 0
    CAD 0
    SketchUp 0
    Slack, Asana, Trello 0

    AMAZON
    PUBLISHINGS

    2023 /The Crew Journal

    by Chelcey Farrar
    Full Journal Design

    2021 /Awakened by the Light

    by Sabina Zak
    Full Book Design

    2023 /Basketball My Teacher, Jesus. My Savior

    by Brandon Dawson
    Full Book Design

    2020 /The Journey of a Soul

    by Sabina Zak
    Full Book Design

    2020 /Everyday Woman: All About You

    by Galit Ventura-Rozen
    Full Book Design

    2018 /Report To The Principal's Office..

    by Michael A. Johnson
    Book Cover Design

    Active
    Websites

    M4BL
    Macuch Steel
    Compass Tech
    Allbodies
    All Y'all's Foods
    Drink Renude
    Design Essentials®
    Kelvin Slush
    Dr. Cojo
    R. Will Cleaners & Co.